Hello, and welcome in

Hi, I’m Zia Yousaf

A front-end developer and product lead in Toronto. I launch products and scale them, with the numbers to prove it. Walk the valley with me.

01AutoGive

$1.2M in its first month

A recurring payments product I conceived, designed and launched in three months, replacing a third-party vendor.

02Penny Appeal Canada

28% higher conversion

I redesigned the conversion flow and rebuilt a fragile payment integration, cutting errors by 95%.

03Donor Recovery Platform

$300K a year back from failed payments

Projected. A recovery product I proposed and built, matching every recovered payment to its original Stripe transaction.

04Leadership

Leading 7 people and 3 agencies

From front-end developer to Web and Tech Manager, running and scaling a platform that processes $7M to $10M a year.

About Zia

↳I launch products and scale them. I find the problem, design the answer in Figma, build it in React and Next.js, ship it, then keep growing it until the numbers move.

$1.2Min AutoGive’s first month after launch
$7–10Ma year through the platform I run and scale
7products and client sites taken from idea to launch
7 + 3people and partner agencies I lead
Principle 01

Launch, then scale

Ship the version that solves the problem, measure it, then grow what the numbers prove.

  • JavaScript
  • TypeScript
  • HTML
  • CSS
  • Sass
Principle 02

Design for the person

Clear steps, the main action always visible, and nothing that makes people think twice.

  • Figma
  • Tailwind CSS
Principle 03

Measure it

I build products so results can be counted exactly, and use analytics to decide what to change next.

  • GA4
  • Stripe
  • Raiser’s Edge
Principle 04

The right amount of tech

Server-render where it helps, use a CMS where the client needs to edit, and skip libraries that do not earn their place.

  • React
  • Next.js
  • WordPress
  • ACF
  • GraphQL

Selected work

2022 — 2026. Products I launched and scaled, each with a number that proves it worked.

Client sites

Sites I designed, built and launched for businesses across Ontario. All of them are live, so click through and try them.

Experience

A little context

  1. 01

    Penny Appeal Canada

    Front-End Developer, then Web and Tech Manager. I run and scale the web platform and its payment products, which process $7M to $10M a year, and lead a team of seven plus three partner agencies.

    Jun 2022 — Present
  2. 02

    Metaspace VR

    Front-End Developer. Built virtual reality sales tools.

    Mar 2021 — Jul 2022
  3. 03

    Cambridge Driving School

    Web Developer.

    Aug 2019 — Mar 2021
  4. 04

    University of Guelph

    Honours BSc, Biological Sciences.

    2017
A kind word from a client

Zia developed a wonderful and user-friendly website for our company in a very short time. We had been struggling with an outdated and difficult-to-use web presence, that had steadily decreased online sales. The new site has greatly improved our traffic and overall sales!

Noora · Al-Rihla Tourism